Real Reader Advisory: New Approaches for Marketing Your Library
Here at the Salem-South Lyon District Library, we love reader advisory. We take every opportunity to talk to people about library materials (not just books). We believe that if we form a relationship with our patrons over something as innocuous as what they are reading, they will come to us later when they need more important - even life-threatening - information.
The article linked above was excerpted in the January/February 2005 issue of Public Libraries journal.